Crazy Plant Lady is a fictional plant store and lifestyle brand that I created in my free time. I am a plant mom of more than sixty houseplants, and I wanted to create something that reflects me in my personal life. 

 

I started with inspiration on Pinterest and built out my color palette based on current trends I was seeing. I drew the Monstera leaf in my logo from a new leaf that had freshly sprouted one morning. I mocked up fictional products, an office type space as well as a social media grid and story feature. I even used photographs of places I’ve traveled to and some of my plant babies at home.